“Just as water, gas, and electricity are brought into our houses from far off to satisfy our needs in response to a minimal effort, so we shall be supplied with visual or auditory images, which will appear and disappear at a simple movement of the hand, hardly more than a sign.”
Paul Valery, 1928
I have recently decided to kick off an Instagram account. It seems like a useful tool to keep afloat as an orthodontist in a private practice. However, I have several concerns. Would it compromise the professional ethics? Would I be able not to create a skewed image of the specialty in the eyes of the patient? Wouldn’t the images eclipse the message?

I want to give it some thinking. In this blog post, I want to look at the issue of the visual stimuli of social media with some help from a famous 20th-century German philosopher, Walter Benjamin. I am particularly interested in his short essay The Work of Art in the Age of Mechanical Reproduction. Given that most of the specialists agree that orthodontics is a mixture of both arts and science, I think this makes a perfect sense… Continue reading “Hey, follow me on Instagram! On Walter Benjamin, mass reproduction, and professional ethics in the age of digital overload” →